Tap, Rate, Dominate: How Touchpoint Ratings Grew Reviews 438% in 1 Month

Jul 18, 2025By Sheldon Braganza
Sheldon Braganza

A case study of how Touchpoint Ratings helped a shoe & apparel store grow their reviews & rating

Online reviews make or break retail reputations. Yet most stores struggle to collect them.

The Problem
A shoe/apparel retailer with only 26 Google reviews (4.6 stars) couldn’t:

  • Capture feedback at point-of-sale
  • Track staff impact on satisfaction

The Solution
We installed our NFC Tap Review System:

  • Customers tap a card → instantly directed to Google Reviews
  • Cards linked to sales associates
  • Real-time performance dashboards

The Results (in 30 Days)
✅ 140+ reviews (438% increase)
✅ 4.93 avg. rating (from 4.6)
✅ Staff performance exposed:

  • 1 sales associate generated ~50 reviews
  • Another drove ~35 reviews
  • Remaining two shared balance

Why It Worked

  • 10-second reviews: No app/search needed
  • Real-time feedback: Fresh, detailed praise
  • Staff motivation: Healthy competition & visibility

The Bigger Win

  • Training: Top associates’ techniques shared
  • Reputation flywheel: Higher ratings → better search ranking → more visits
  • Transform Your Feedback Loop
  • Turn satisfied customers into vocal advocates—without friction.

In retail, your best marketers are your customers.